Languages are more than just a medium for communication—they are the keys to unlocking new markets and fostering growth. Romanian, often overlooked in global strategies, is a powerful tool for companies seeking to expand into Eastern Europe. For Multi-Language Vendors (MLVs), the ability to deliver high-quality Romanian translations can open doors to industries thriving in this dynamic region.

The Strategic Importance of Romanian

Romania is a hub for numerous thriving industries and international investments:

• Technology and IT: Romania is home to over 100,000 IT professionals, contributing to its reputation as one of Europe’s leading tech outsourcing destinations. Companies like UiPath, a global leader in automation, and Adobe Systems Romania have significant operations in the country.
• Automotive Industry: Multinational giants like Renault Group’s Dacia, Michelin, and Continental have established production facilities in Romania, bolstering its automotive sector.
• Energy: With companies like OMV Petrom and Enel, Romania is a regional leader in energy production, including renewable energy projects.
• Consumer Goods: Brands like Procter & Gamble and Unilever have been operating in Romania for decades, producing and distributing a wide range of everyday products.
• Healthcare and Pharmaceuticals: Romania’s healthcare sector is growing rapidly, driven by companies like Abbott Laboratories and Amgen, and its burgeoning medical tourism industry is attracting clients from all over Europe.

Economic Insights

Romania’s economy has seen substantial growth, particularly in sectors like IT, automotive, and renewable energy. According to market research:

• The largest 100 companies in Romania achieved a combined turnover of RON 688 billion (EUR 139 billion) in 2022, marking a 38% increase compared to the previous year​.
• Romania attracts 7.8 million foreign tourists annually, with the hospitality and tourism industries benefiting significantly from this influx.
• The services sector leads with 386,449 registered companies, followed by retail trade at 254,730 companies​.

These figures highlight the growing demand for professional localization services tailored to specific industries and audiences.

Cultural and Linguistic Nuances in Business

Working with Romanian isn’t just about translating words—it’s about capturing the culture behind the language. Key aspects include:

• Formality: Romanian differentiates between formal and informal communication, a crucial consideration for business and marketing content.
• Regional Variations: While largely standardized, Romanian in Moldova may differ slightly in usage, making localized translations important.
• Diacritics: Correct use of letters like ă, â, and ș is critical, as missing them can change a word’s meaning entirely.

For MLVs, attention to these details ensures high-quality translations that resonate with the target audience.

Unlocking Opportunities with Romanian

Romania’s blend of rapid economic growth, linguistic complexity, and cultural richness makes it a standout market for global businesses. For MLVs, understanding these dynamics is essential to delivering translations that truly connect with audiences.

As global businesses expand into Eastern Europe, Romanian isn’t just a language—it’s a gateway to collaboration, innovation, and success.

Interested in having a local partner for Romanian translation services?

At Penini Translations, we work closely with MLVs in Europe and U.S. covering over 40 languages with native, certified translators, specialised in 30 industry fields.

Contact us:

by e-mail: office@peniniglobal.com

by telephone: 0040720825462

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