A Lack of Translation Frustrates Customers

A Lack of Translation Frustrates Customers

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A study released in January 2023 shows that 44% of global customers are frustrated by the dominance of the English language on the internet and technology.

The survey showed that 88% of the 6.500 people interviewed across 13 countries, feel strongly that brands must show their understanding and appreciation of national identity, culture and languages – but only 23% feel brands understand their cultural needs and priorities.

Accurately translating and localizing your content can help build trust with your audience by demonstrating that the content is authentic and trustworthy.

If you are interested in localizing your brand, products and services let`s connect!

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