What is TOWANOWA?

TOWANOWA is a circular economy concept developed by Sumitomo Rubber Industries for the tire industry. The name comes from the Japanese words Towa (everlasting) and Wa (ring), symbolizing an ongoing “value ring” that contributes to sustainability both for the environment and society. This initiative is part of Sumitomo’s broader goals of achieving carbon neutrality and resource efficiency by 2050.

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