Top 5 Ways Translation Services Drive Revenue Growth

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Translation services are far more than a simple bridge between languages—they’re an invaluable strategy for businesses to drive growth and capture new revenue. Whether it’s reaching untapped markets or building customer loyalty, translation services open doors to sustainable growth and expanded market share. Here’s a look at the top five ways professional translations contribute directly to revenue.

1. Expanding Market Reach

Professional translation makes your brand accessible to audiences around the world, ensuring that language isn’t a barrier to your products or services. A study by Common Sense Advisory found that 75% of consumers are more likely to buy if product information is available in their language. From website translation to product descriptions, professional services make your offerings relevant in diverse markets, which directly translates into increased sales opportunities​.

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The TOWANOWA concept – From Tire to Translation

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What is TOWANOWA?

TOWANOWA is a circular economy concept developed by Sumitomo Rubber Industries for the tire industry. The name comes from the Japanese words Towa (everlasting) and Wa (ring), symbolizing an ongoing “value ring” that contributes to sustainability both for the environment and society. This initiative is part of Sumitomo’s broader goals of achieving carbon neutrality and resource efficiency by 2050.

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